Insights

Most news publishers don’t struggle from a lack of good ideas about audience engagement. They struggle from a lack of focus. The Audience Almanac is a seasonal framework that gives community-first publishers a practical structure for doing the right audience work at the right time. Modeled on a farmer’s almanac, the four phases — Define, Listen, Build, and Sustain — map to a repeating cycle that deepens with every pass. Whether you’re just starting out or rebuilding your strategy, this framework tells you what season you’re in — and what to do about it.