From complexity to clarity. From vision to impact.

LET'S TALK COACHING

Coaching services

Even the most visionary newsroom leaders can find themselves stuck — navigating competing priorities, shifting team dynamics or the growing pains that come with change.

My coaching practice is designed for senior editors, executives and founders who are leading through complexity. I help you identify and address strategic challenges that sit at the intersection of editorial, product, audience and operations so you can lead with greater clarity, confidence and impact.

Problems we help solve

⚠️ Too much to do, not enough alignment.

You’re managing multiple priorities across editorial, product and business functions. I help you assess what’s essential, what can wait and how to get your team rowing in the same direction.

⚠️ Audience vision, internal friction.

You know where you want to go, but internal dynamics are slowing momentum. Together, we’ll diagnose organizational barriers and design practical approaches to improve communication, decision-making and accountability.

⚠️ Strategy without traction.

You’ve got a solid plan, but implementation keeps stalling. I help leaders move from strategy to execution, aligning structures, roles and processes that support meaningful progress.

⚠️ Impact you can feel, but not measure.

You’re making a difference, but struggle to define or demonstrate that impact internally or externally. I’ll work with you to build frameworks for measuring success and telling that story with confidence.

Who I work with

  • Senior newsroom leaders seeking a thought partner on product, audience and operational strategy

  • Founders and executives building or retooling teams for growth and sustainability

  • Funders who want to provide coaching support to grantee leaders navigating organizational change

My approach

My coaching blends strategic advisory with reflective practice. Each engagement is tailored to your specific context, grounded in data, informed by experience and guided by your goals as a leader.

I’m not a life or career coach, though personal growth is often part of the journey. My role is to help you see your organization, your strategy and yourself as a leader more clearly — and move forward with intention.

Are we a good fit?

If you’re navigating complex change and need a trusted thought partner to help clarify your path, let’s connect. 

Book a discovery call to explore how coaching might support your leadership and your newsroom’s next chapter.

LET'S CHAT

Amanda Zamora and Gabriela Watson-Burkett at an NAHJ 2025 Adelante Academy coaching session.

Impact begins with knowing your audience.

Agencia Media launched in 2024 to help media organizations drive narrative change and strengthen civic engagement. Today, Agencia helps newsrooms translate audience insight into strategies that expand reach, relevance and revenue for sustainable impact. About Agencia Media →