What people are saying
“Agencia helped us sharpen our vision and celebrate our potential in a way that really gave wind to our sails. The experience was transformational and it left us stronger — beyond a specific deliverable we were working for — we were offered resources that strengthened us. I really appreciated feeling heard and encouraged; there was something very nurturing about the process. Amanda is like that great editor that lets your voice come through in a story, and knows how to give you just enough guidance that you know exactly where you're headed. I appreciated the commitment, the passion and care that Amanda showed towards the communities and the journalists we want to serve.”
— Valeria Fernández, Founder and Executive Director, Altavoz Lab
“Working with Amanda Zamora and Agencia Media on our strategic planning was an incredible experience. Amanda guided us through big-picture thinking, helping us clarify our priorities and align our goals with our values. Thanks to her thoughtful facilitation, creativity and deep experience in journalism and media, she was able to understand our world and lead us in crafting a mission that reflects our commitment to strengthening independent journalism worldwide. Her collaborative approach ensured that every voice was heard, making the process inclusive, engaging, and inspiring.”
— Summer Harlow, Ph.D., Associate Director, Knight Center for Journalism in the America
“Amanda Zamora & Agencia transformed how Rest of World understands and engages its readers. Amanda is a Swiss Army Knife of newsroom leadership skills. She stepped into our newsroom in a moment of transition, when our audience strategy needed a complete rethinking. After expertly diagnosing the problem, Amanda led a year-long, custom research project that deepened our understanding of readers across regions, reshaped our analytics approach, and turned audience insights into a powerful editorial tool. This was a complex process with many stakeholders, and Amanda led with forethought, grace and strong communication. Her efforts elevated our data literacy, inspired better cross-team collaboration and set a new benchmark for audience engagement at Rest of World. I couldn't be happier with the results of our engagement with Amanda and Agencia.”
— Sophie Schmidt, Founding Publisher, Rest of World
“Amanda ‘s work with the Latino Media Consortium has been vital in empowering Latino and Spanish-language publishers, creating pathways for voices too often unheard. Amanda’s leadership isn’t just about strategy — it’s about heart, community and the belief that our stories matter and deserve to be told loudly and clearly. She brings strength and warmth into every room, inspiring those around her to dream bigger and build stronger. In a field that can be tough and lonely, Amanda has been a force of support and transformation that I deeply admire.”
— Maritza L. Félix, Founder and Director, Conecta Arizona
“As Program Director of NAHJ’s Latina Leadership Program, I had the privilege of working closely with Amanda Zamora as a coach for our cohort. She consistently delivered a level of strategic clarity, editorial rigour and compassionate leadership that deeply resonated with our cohort. She helped them to articulate their professional narratives, strengthen their decision-making frameworks and gain the confidence to lead with purpose. Her approach is both grounded and visionary, rooted in kindness, real newsroom experience and an acute understanding of the pressures and opportunities facing Latina journalists. She was instrumental in elevating the program's impact and helping the cohort refine their projects through a strong product-thinking lens.”
— Natalia Algarín, Director, NAHJ Latina Leadership Program, 2024
“Through Adelante Academy, Amanda has been an invaluable mentor. She has an exceptional ability to listen, challenge and guide with empathy, helping me strengthen my leadership and make decisions with greater clarity and purpose. In the Latino Media Consortium program, Amanda guided us to better understand the needs of our newsroom, which helped me think more strategically about our work, set clearer priorities, and align our decisions with Enlace Latino NC’s mission and long-term sustainability. Her guidance has been instrumental in my professional growth and in the continued evolution of our newsroom.”
— Paola Jaramillo, Co-Founder and Executive Director, Enlace Latino NC